Check below for Dooney’s Coaching services and One-on-One Packages:
Do you want to:
- Make more profit
- Increase your sales
- Provide a variety of skills
- Offer things your competitors can’t
- Market your company in new and creative ways
- Or just have more fun with your entertainment business
Then Dooney’s Secrets is your ticket to success!

Circa 1980
Forty five years of managing entertainment businesses has given Dune Johnson extensive knowledge in marketing, sales, skills training, show building, office management, and mentoring owner/entertainers just like you.
Dune’s credits Include:
- Ronald McDonald for 20+ years ( which included skills and marketing training by one of the smartest companies in the world–McDonalds)
- Looney Dooney Productions (Dune’s been in business since 1980, and currently supplies 900+ events per year in San Diego and nationwide) This includes all of the clients below:
- Carlos Murphy’s Irish Mexican Cafe’ (trained & staffed balloon artists for 14 locations, in 9 cities, nationwide–7 nights a week)
- Picnic People-The largest caterer in Southern California (created an in-house training/staffing program for entertainers at 400+ picnics a year)
- San Diego Kids Party Rentals (created an in-house training and staffing program for entertainers – received a $10,000 bonus the first year)
- Training and Mentoring hundreds of entertainers into their own businesses over the years (see the testimonials below)
Here is what Dooney’s Secrets can do for you!
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Subscribe to Dooney’s Secrets Monthly Newsletter
Price: $10 per month or $100 for 1 year
- You will receive Dooney’s Secrets Monthly Email Newsletter; which focuses on the entertainment business owners, and delivers tips and hints that are not available on our normal YouTube Channel.
- You will also be Invited to Dooney’s subscribers quarterly Zoom conference which includes exclusive training and networking with other entertainment-business professionals (this might the most valuable part of this service; as we don’t have much chance to schmooze with our peers in this business).
- Finally, you will be entitled to An exclusive 15% Discount on all of Dooney’s One-on-One services.
Contact us here: to start your subscription
A 50th birthday gameshow
One-on-one Business Coaching Session with Dooney
Introductory Session $300 (normally $500)
- 1 (60+minute session), via Zoom.
- Before the session, Dune will email you an initial questionnaire (along with homework) asking about certain aspects of your business as it is now; your local market, what you’d like to do in the future; and what specifically he can help you with this first meeting.
- As the two of you discuss your business, and your goals, Dune’s intention will be to give you 3 practical pieces of advice (specific to your needs) that you can implement in your entertainment company immediately.
- Money Back Guarantee: Dune wants you as a continuing client, so his intention is to help you succeed. Thus, if these tips don’t earn you much more than your initial investment in three months, he’d be happy to refund your money.
- Subscription to Dooney’s Secrets newsletter entitles you to a 15% discount on any of these services.
- This package gives you access to purchase Dooney’s Ultimate Airbrush system, which will enable you to increase your profits for face painting by double or triple in the first year. Click Here for prices and information:
- This is a one time introductory session

Comic Con 2018
An In-Depth Review & Business Recommendations just for You
$1250 (normally $2500)
- 5 Separate (60-minute) Zoom Sessions With Dooney; spaced out over 1-2 months for full implementation of ideas and suggestions (includes written templates for you to use from then on).
- A review of and specific suggestions for your booking procedures, which includes sales recommendations for better booking rate success (this includes software recommendations).
- A skills review and if necessary actual instruction in the most marketable skills for your business.
- An initial 3 month marketing plan to get you started followed by a written 1-Year Marketing Plan.
- A completed “Pitch Deck” for your business to clarify your strengths, weaknesses, customer base, etc.
- Access to phone support (10-minute calls) during the implementation time for your questions and quick suggestions.
- Referrals to multiple sites and local support services for your business.
- Subscription to Dooney’s Secrets newsletter entitles you to a 15% discount on any of these services.
- Access to purchase our Ultimate Airbrush Face Painting/Tattoo system (which will only be available to Dooney’s clients). We will never mass market this beautiful system to your competition. This system is the largest and most reliable income generator I’ve ever found. Click Here for prices and information.
Success with this process depends on honest appraisals from you, but most importantly-actual implementation of Dooney’s suggestions. Your success is ultimately up to you and your intensions. Dune will give you an overload of practical tools to aid in your journey.
Contact us here: to book your one-on-one sessions with Dooney

“Dooney Day” seminar in 2014
One-on-One Skills, Training, Critique & Show Building Techniques
$125/hr (or a package of 3 or more hours–$100/hr)
- If you need help building your entertainment skills
- If you want Dooney’s help to critique shows you are already performing
- Then Dune is your man.
Some possibilities include:
- Variety Shows (script writing, critiques of your shows, audience participation techniques, adding comedy to your show, and much more)
- Magic (skill sets, prop building, script writing, routine critique) I can train you from scratch (most of this starter training will be free on my YouTube Channel), or I can help you refine your performances with critiques and specific bits to insert
- Balloon Sculpting (everything you can possibly imagine)
- Airbrushed Face Painting/Tattoos for both children and adults
- Juggling for families (balls, pins, rings, show routines)
- Stilt Walking (this is totally safe and worth learning-earn $$$$)
- Lawn Games (I am a “Game Master”, and I’ll get you up and running in one session or so – includes fabulous bubbles as well)
- Game Show Host (run television-like game shows at your events–this one is again a big $$$$)
- Subscription to Dooney’s Secrets newsletter entitles you to a 15% discount on any of these services.
- Three or more hours gives you access to purchase Dooney’s Ultimate Airbrush system, which will enable you to increase your profits for face painting by double or triple in the first year. Click Here for prices and information:
Dooney’s Ultimate Airbrush System
Click Here for more prices and information:
I am offering these systems exclusively to my clients (within our support group).
These tools will not be available on the open market as they would create our own competition and drive the prices down.
These Tips Also Apply to Any Variety Entertainment Business
Contact Dune here:
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“I was looking for someone with firsthand experience to help me take my clowning business to the next level and Looney Dooney MORE than delivered! Dune was able to evaluate my existing strategies and immediately suggest areas I could improve. It’s clear that he has a deep understanding of every aspect of being a professional entertainer. He’s super easy to work with and I would recommend him to new and established performers who want to improve themselves and their business.”
-Peter Burr (aka Pistachio Pete), Boulder, CO 3/14/23 Website
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“I’ve been Santa since 2010 when I answered an ad for a fill-in Santa. I met Dune (LOONEY DOONEY) who became my friend, mentor and cheerleader. When I branched off into my own business Santa of San Diego, Dune helped me with the nuts and bolts of building my business, as well as the customer appeal and support side of the industry. Dune is a talented, ethical, and always caring individual. Since the early days as Santa, he has expanded my repertoire to include Magic, Balloon Artistry, and Airbrushed Face Painting-always with a patient and encouraging approach.
Santa Jim (Jim Pascarella SANTA OF SAN DIEGO since 2017.
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